Top 10 Social Media Platforms
Many people's everyday lives are centered on social media.
According to the Digital 2022 April Global Statshot Report,
the world's social media users number 4.65 billion. That's 58.7% of the world's
population, with many people relying on social media as their primary source of
information.
Users may get all the information they need on social media,
from news (and misinformation) to lifestyle suggestions, decision-making, and
product research, without ever leaving their preferred platform.
And it isn't just in the United States (though 84 percent of
Americans use at least one social media network). Despite having about 415
million residents without internet access, China already has more than 1
billion social media users.
These aren't simply eye-catching numbers for marketers; they're potential customers. They can also become actual clients if you have a good social media approach.
Unfortunately, it isn't as simple as putting your shingle up
on Facebook and waiting for the phone to ring.
To boost brand awareness, interact with potential customers,
and engage with your audience, you'll need a strategy. And being in the
appropriate spot is a big part of that.
TikTok isn't the place to be if you're advertising senior
homes, for example, because 47.4 percent of users are under 30.
Similarly, if you want to reach native Chinese speakers,
Facebook is definitely not the best medium for you, as the country's population
is barely 3.3 million.
1. Facebook
Launched: 2004
Monthly Active Users: 2.9 billion
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
Revenue: $86 billion (2022)
Facebook is no longer the most popular social media platform.
Sure, the platform through which you communicate with your mother, third-grade
teacher, and next-door neighbour is still available and as popular as ever
(even more so, actually).
But now it's all about Meta. Instagram and WhatsApp, or at
least the business that owns them, are now known as Meta, Inc.
Despite a demographic shift, the platform remains the big
dog on the social media block.
Financial services, ecommerce, retail, gaming,
entertainment, media, telecom, technology, consumer goods, and automotive
enterprises are among the most popular industries on Facebook.
Although business posts are progressively being suppressed
in the News Feed, there are still ways to increase engagement without spending
money on ads.
If you truly want to get your audience to take action,
Facebook advertising are a terrific method to achieve it.
To increase your engagement, consider joining (or
establishing) groups, using a Facebook Messenger chatbot, or using live video.
2. YouTube
Headquarters: San Bruno, California
Monthly Active Users: 2.2 billion
Revenue: $28.8 billion (2022)
Founders: Jawed Karim, Steve Chen, Chad Hurley
YouTube, the first video social networking platform,
continues to dominate the market. With 2.2 billion monthly active users, it is
currently the second most popular platform.
With 81 percent of adults in the United States utilising
YouTube, the platform's reach is unequalled. The figures are unavoidable.
YouTube has a large user base that spans all generations.
This includes the hard-to-reach 65+ group, which uses the network at a rate of
49 percent, second only to Facebook.
YouTube covers a wide range of topics, including beauty,
gaming, and education, as well as DIY home improvement. Most firms should
invest in this platform, as video is the fastest-growing medium for content
marketing.
3. WhatsApp
Headquarters: Menlo Park, California
Monthly Active Users: 2 billion
Revenue: $5.5 billion (2022)
Founders: Brian Acton, Jan Koum
WhatsApp is still the most popular social messaging service,
with Facebook Messenger trailing far behind.
The restricted chat app may not appear to be the most
apparent solution for businesses. However, consider that SMS has a 98 percent
open rate against 20% for email. It's a one-on-one situation. WhatsApp
messages, unlike SMS, are free to send.
If you use WhatsApp for customer support and retention,
you're certainly aware that its brand potential is vast and underutilised.
You'll have a direct marketing conduit to your audience if
you can crack WhatsApp.
4. Instagram
Launched: 2010
Monthly Active Users: 2 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: $24 billion (2022)
Instagram is a social media platform that is ideal for
product-based businesses, influencers, and instructors.
Since the introduction of shoppable posts in 2018, the
potential ROI for product-based businesses has increased more than ever before
— not only can B2Bs engage with a large audience, but they can also link
product information and purchases directly from the Instagram platform.
Instagram is a gold mine if your target group is under 35:
67 percent of 18-24-year-olds use the platform everyday, with 67 percent of
Generation Z and 58 percent of Millennials.
5. TikTok
Launched: 2016
Headquarters: Culver City, California
Monthly Active Users: 1 billion
Founders: ByteDance Ltd, Zhang Yiming, Toutiao
Revenue: $11 billion (2022)
TikTok advertises itself as "the top destination for
short-form mobile video," with the goal of inspiring creativity and
bringing joy to its users.
TikTok has undoubtedly struck a chord, despite the fact that
it is the newest software on the market.
The app became the fastest growing app in the world after
only one year in 2017.
Despite attempts to prohibit TikTok in the United States and
its restriction in India, the app had been downloaded more than 3 billion times
worldwide as of 2021.
TikTok is the platform to use if you want to communicate
with Generation Z.
In the United States, 25% of the audience is under the age
of 18.
6. Snapchat
Headquarters: Los Angeles, CA
Launched: 2011
Monthly Active Users: 538 million
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David
Kravitz, Leo Noah Katz
Revenue: $1.06 billion
(2022)
You should definitely use Snapchat if your target demographic
is young.
Snapchat's most active users are 13-year-olds, who spend
upwards of 30 minutes every day on the platform.
User-generated content, behind-the-scenes films, exclusive
discounts, and influencer takeovers abound on Snapchat.
7. Reddit
Launched: 2005
Headquarters: San Francisco, CA
Monthly Active Users: 430 million
Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue: $289.9 million (2022)
Reddit bills itself as "the front page of the
internet," and it is one of the top 20 most-visited websites, according to
Alexa statistics.
With over 2.8 million communities or subreddits dedicated to
every topic imaginable, Reddit has a unique blend of material and community.
With so many niches, every brand and business can find a
home - it's just a matter of identifying the ones where your target clients are
active and jumping in.
Reddit, on the other hand, is a fickle site that will not
accept blatant self-promotion.
As you begin to navigate, tread carefully because if you get
the tone incorrect, pundits will quickly join in and bash a company.
8. Pinterest
Launched: 2010
Headquarters: San Francisco, CA
Monthly Active Users: 444 million
Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Revenue: $574 million (2022)
Fashion, food, decor, weddings, workouts, and DIY-related
pins are among the most popular on Pinterest.
Furthermore, anything with a lot of graphics can do well on
Pinterest.
It's worth noting that 60% of Pinterest users are female. If
your target audience is primarily female, investing effort in Pinterest social
media marketing makes sense.
That isn't to suggest that males aren't on Pinterest; the
site has a 40 percent male audience.
9. Twitter
Headquarters: San Francisco, CA
Launched: 2006
Monthly Active Users: 217 million (2021)
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Revenue: $1.2 billion (2022)
In contrast to other social media sites, Twitter's user base
has shrunk in the last year. This could be due to the exclusion of former
President Donald Trump, as well as concerns about conservative censorship.
The site is now through a $44 billion sale to Tesla CEO Elon
Musk as of this writing. As the political makeup of Twitter's users changed as
a result of this statement, the number of followers fluctuated dramatically, a
process Twitter refers to as "organic."
Regardless of what the platform's future holds, whether your
company is in the entertainment, sports, politics, technology, or marketing
industries, you can expect a lot of activity on this app.
Brands have the option to build and hone their voice on
Twitter. It's possible to be amusing and charming while yet being educational
and useful.
Join the never-ending dialogue by jumping into threads,
adding value, sharing your own and others' content, and providing value.
10. LinkedIn
Headquarters: Sunnyvale, CA
Launched: 2003
Monthly Active Users: 830 million (2022)
Founders: Reid Hoffman, Konstantin Guericke, Allen Blue,
Jean-Luc Vaillant, Eric Ly
Revenue: $8.05 billion (2020)
LinkedIn has more than 61 million users in senior positions
within its huge network of professionals.
LinkedIn is the place to be if you're looking for
decision-makers who can hire your company, stock your product, or partner with
you.
Did you know that the average LinkedIn user earns almost
$2,000 more than the national average? Or that 50 million individuals utilise
it every week to look for work?
LinkedIn is a very specialized social networking platform,
and as a result, it has limitless possibilities for connecting with a select
set of people who can help your company succeed.
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