For the time being, the feature has only been available in
India, and it now comprises music from over 200 Indian musicians in order to
keep Indian users interested with Instagram content.
Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, and
others are among the artists whose music can be found on 1 Minute Music at the
time of writing. Instagram believes that the feature will encourage more
musicians to release music on the platform.
These songs will be accompanied by music videos that will be
available exclusively on Instagram and will be featured on albums by Himanshi
Khurana, Kaur B, Gurnazar Chattha, and others.
Paras Sharma, Facebook India's Director of Content and
Community Partnerships, said:
"We're providing folks access to an unique library of tunes
called '1 Minute Music' that they can use to make their reels more exciting. We
also hope that this platform will serve as a model for known and young
musicians to use Reels to share their own music and make their own films".
As previously said, the function is now only accessible in
India, but it is expected to expand to other areas in the future.
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