5 Best SEO Automotive Practices To Drive Automotive Business in 2022

5 Simple SEO Practices For Driving Automotive Business in 2022

Let's look at the most effective SEO tactics for car dealerships and other automotive businesses in 2022, and see how you can use them to bring new clients to your website by incorporating them into your SEO plan.

1. Develop Original Automotive SEO Content And Incorporate Rich Text Snippets

Although a website can be an effective tool for contacting clients outside of a dealership's designated market area (DMA), determining how much content to include on each page of your website can be challenging.

 

While it's true that Google favours sites with 1,600 words or more for longer content like blog posts, most visitors won't read more than a few hundred words per page.

 

For in-depth information, such as automobile blog posts, Google prefers longer word counts.

 

While opinions fluctuate, most experts agree that the ideal length for a blog article is between 1,500 and 2,400 words.

Marketers agree that adhering to a length of roughly 1,600 words every post, give or take a few hundred words, is a good rule of thumb.

 

Posts of this length often outperform shorter posts if they're creative, unique, and relevant (see Technique #2 below for additional information).

 

This finding holds true across all business kinds, including car dealerships and other automotive businesses, as well as all geographic areas around the world.

 

Rich snippets should be added by your site developer or SEO professional when writing blogs and creating web pages.

Rich snippets are pieces of code that inform Google how to summarise a page in search results.

 

Rich snippets, when used in conjunction with schema markup (covered in Technique #4 below), can ensure that your pages stand out from the crowd, with aesthetically appealing messaging that encourage customers to click.

 

2. Incorporate Video SEO Into Your Marketing Strategy

If you're in the auto industry, you already know that video SEO is critical for attracting new customers.

 

Car dealerships are, after all, one of the most popular YouTube categories.

 

Because YouTube is the second most popular search engine, it's critical that your videos are correctly optimised to show in search results.

 

Internet users are significantly more inclined to watch a video than read a block of text, according to studies. You may drastically enhance your chances of getting seen by potential buyers by optimising your videos for search engines.

 

Furthermore, videos are more likely to be shared on social media, allowing them to reach a larger audience.

 

Fortunately, you can boost your auto dealer video SEO by following a few simple guidelines.

 

To begin, ensure that your videos are keyword-rich. To help your movies rank higher in search results, use important keywords in the title and description.

Second, keep your films brief and to the point. Nobody wants to sit through a long, tedious vehicle commercial. Aim for under two minutes.

3. Make Sure Your Entire Site Loads Beautifully On Mobile Devices

By 2022, mobile devices such as smartphones and tablets will account for more than 57 percent of all web traffic (upwards of 12 billion searches).

 

The average bounce rate for mobile users is 51.6 percent. This can occur when a page fails to load properly on their device, and the majority of those customers never return.

 

In other words, out of the 18,000+ car dealerships and other automotive firms in the United States, those who ignore mobile searches risk losing more than half of their potential customers.

 

That's a lot of profit margin to be leaving on the table.

 

The good news is that by developing a beautiful mobile app, you can capture that market share for your own car firm.

 

A competent web developer can ensure that your site detects mobile browsers, recognises each user's screen dimensions, and modifies each page to look custom-made for that user's display.

 

Your search rank will rise as more mobile consumers spend time on your site.

 

4. Add Autodealer Schema And Claim Your Google Business Profile

You may have recently seen large detailed information boxes about local businesses appearing at the top of your Google search results.

 

These business profiles use information from a company's Google Business Profile to display colour images of the business, a map with directions, and information such as open hours, contact information, and even popular times to visit.

 

By claiming your free Google Business Profile (GBP) – which only takes a few minutes – you can create your own giant colourful box.

 

Next, have your web developer or an automotive SEO expert apply schema markup to your website's most popular pages.

Google uses schema markup code to organise and display information found on your site, such as photos, street locations, business hours, and rich text snippets (see Technique #1 above).

 

Make sure to include the AutoDealer schema, which Google will combine with your Google business profile to generate a display box that will attract attention at the top of potential consumers' search results.

 

Remember to ask every happy customer for a good review once you've completed your Google Business Profile.

 

Positive reviews will improve your local search ranking, add valuable social evidence to your profile on search engines, and raise the likelihood of your business appearing in Google Maps and other GPS apps.

 

5. Leverage Strategic Relationships For Link Building

The more third-party sites that connect to your pages, the more trustworthy and relevant your company appears to Google, especially if those inbound links are from terms that are relevant.

 

Inbound links, often known as "backlinks," are the cornerstones of a successful link-building plan, and if done correctly, they may generate a torrent of organic search traffic to your site.

 

The idea is simple: contact the owners of businesses and other organisations with whom you collaborate and request that they link to specific pages on your website.

 

For example, if you want to increase traffic to a page labelled "Miami Florida BMW Dealership," you could approach a local auto parts wholesaler and explain why they would profit from doing so.

Link building, obviously, requires some finesse.

 

Begin by asking inbound links from local businesses and groups whose opinions Google places a premium on when it comes to backlinks.

 

Consider requesting inbound links from local charities and sports teams you support, as well as suppliers with whom you do business.

 

In short, updating your automobile SEO plan for 2022 doesn't require much — simply some original content, video and mobile optimization, Google Business Profile management, AutoDealer schema, and link building are all that's required.

 

Master these strategies and you'll own the majority of the automobile market in your area.

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