Long Tail Keywords Vs Short Tail Keywords
Keywords are crucial in a world where Google searches have become the main way to find and discover content. In fact, if your website isn't optimized for keywords, you'll be left out of this lucrative market.
And it's
not just about getting your website indexed by Google and Bing — it's about
getting people to land on it organically. The best way to get organic traffic
from search engines is by having an optimized content strategy that targets
long-tail keywords efficiently.
Long tail keyword strategies are more effective
than short-tail strategies for getting new visitors because there are many
related terms that can be used as synonyms for each other (for example,
"best" vs "good," or "helpful" vs
"useful").
There are two types of long tail keywords: broad
match and phrase match. Broad match keywords target broad groups of words
(e.g., best sales), while phrase match keywords target specific phrases (e.g.,
best tips to sell products). If a keyword has multiple associated search volume
levels (SVLs), use the highest one; otherwise pick whichever one seems most
relevant based on user intent at the time they search using that term."
What are short tail keywords?
Short tail keywords are phrases that consist of 2 to 3
words. They're commonly used in search engine optimization (SEO) to target
specific keywords and boost your organic traffic.
Example: "dental practice management" is a short
tail keyword because it only consists of three words, which makes it easy for
advertisers to create ads using this phrase. In fact, Google has specifically
designed their algorithm so that when people search on these types of long-tail
queries (i.e., "dental practice management"), they'll show up at the
top as well as in related searches below them! This means that if you're
running an ad campaign targeting those keywords—or any other ones like them—you
should know there will be plenty of competition from other advertisers who are
also hoping to get noticed by potential customers who might be searching for
information about their products or services online at this very moment."
What are long tail keywords?
Long tail keywords are those that contain more than three
words. You can think of them as being more specific and targeted to your
audience, because they're longer than short term ones. Long-tail keywords are
simply keyword phrases that are longer and more specific than the average
keyword.
Because of their specificity, long tail keywords are more
likely to convert—which means you'll have a higher ROI from your ad spend!
Why are Long Tail Keywords important?
Because they are much less competitive than shorter, more general keywords. This means that you have a better chance of ranking for a long-tail keyword than you do for a shorter keyword.
They also tend to be much more specific, which means that
when someone searches for a long-tail keyword, they are usually closer to
making a purchase than someone who searches for a shorter, more general
keyword.
Why do you need to know about short tail vs long tail keywords and how to
use them?
The reason for this is that when you search for a long tail
keyword, it's likely that someone else has already used it. It's possible to
find these keywords by searching Google, but if you want to find the best
results in your area, then it makes sense to use a tool like SEMrush or Ahrefs.
You can also use our keyword tool here at Long Tail Pro
which will help you quickly see which keywords are worth investing time and
money into.
How do you find short tail keywords?
How do you find short tail keywords?
● Use a keyword tool like Google's Keyword Planner to see what
keywords people have used in the past and how many times they've searched for
them. For example, if you're looking at a restaurant that serves breakfast,
then maybe "breakfast" is one of your seed keywords because it's such
an important part of your target audience's needs (and thus something worth
targeting). You can use this information when researching long tail keywords by
making sure that each word has at least two other search results associated
with it—for instance, if there are four different ways someone could search for
"breakfast," then chances are good that those terms will all make up part
of the perfect long tail keyword phrase!
How do you find long tail keywords?
In order to find long tail keywords, there are a few ways
you can go about it. The first is by using a keyword tool. Some of the most
popular ones include:
● Google Keyword Planner
● Ahrefs Keyword Explorer
● SEMrush Keyword Difficulty Tool (for example if you're looking
for "seo" or "marketing")
The best way to find long-tail keywords is to use a keyword
research tool. There are a number of different tools you can use, but my
personal favorite is Google Keyword Planner.
Once you have a list of potential keywords, you can then
start to narrow them down by looking at things like search volume and
competition.
The bottom line is that long-tail keywords are a great way
to target your SEO efforts and to improve your chances of ranking in Google. So
if you haven't been using them, now is the time to start!
The benefits of using long tail keywords and not just short tail keywords.
Long tail keywords are more targeted, more relevant and
easier to rank for. They're also a lot easier to use because they allow you to
give your website visitors exactly what they want.
Long tail keywords are specific and can be used as a way of
targeting very specific search terms that people might not otherwise know about
or think about when searching online. For example, if someone were looking for
"best dog food" or maybe even just dogs in general, long tail
keywords would allow them to find exactly what they're looking for without
having too many other options available at any given time (like short tail
keywords).
This means that using long tail keywords can help improve
your rankings in search engines like Google where these types of information
are located; this will ultimately lead visitors who have been seeking out those
terms on their own time through organic research before visiting your website
directly via other means such as social media platforms like Facebook or
Twitter etcetera!
Short tail and long tail keywords can be used together to complete a keyword strategy.
Long tail keywords are a good way to target a specific
audience. They're also more specific, which means they're more likely to
convert. In fact, long tail keywords are so powerful that Google actually uses
them in its search engine algorithm (the basis for how it determines what
people see when they enter a query).
So now that you know why you should use long-tail keywords
and why they're so effective for building traffic and converting visitors into
customers, let's talk about some examples of how this strategy can work:
● The most common type of query on Google is "what is
[topic]" — meaning that anyone looking for information about anything
related to this topic will likely use the term "what" or
"is" somewhere in their query. If you have an existing website with
content focused on this topic but haven't optimized your site yet with
long-tail keywords specifically targeting these terms (like relevant
subcategories or categories), then adding those terms into your page title tags
would be an excellent way of catching those searches while providing value at
the same time!
Conclusion
Search engine optimization is a great way to make sure your
website has the best chance of being found by users. A well-optimized site will
have higher rankings in search engines and attract more visitors who are
looking for what you have to offer. That’s why it’s important to use long tail
keywords instead of short tail keywords when creating your content so that your
information can be found by searching engines like Google or Bing, who use
algorithms that rank pages based on how many times they appear on top ten lists
across their network.
You may also like: How To Do SEO Audit Of A Website?
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