Top 10 Social Media Sites And Apps In 2022

There are always new social media websites and applications appearing. Check out this post to remain current on new marketing trends and significant applications.

Global social media usage is estimated at 4.65 billion people as of April 2022.

This indicates that 58.7% of the global population uses social media.

In addition, new social media platforms and applications are continuously emerging in an effort to attract a portion of consumers worldwide.

This might be challenging to keep up with and a bit intimidating for a social media manager or content marketer.

To assist you stay on top of the most significant social media trends of this year as well as the upcoming launch of new and significant platforms and applications, we have put together the following guide.

Social Media Trends In 2022

Shifting your attention to new social media platforms might be difficult since popular social media networks with large monthly user bases include Facebook, YouTube, WhatsApp, and Instagram.

Major applications and platforms have continued to expand as a result of the popularity of live streaming services like Facebook Watch and YouTube Live.

Another social media trend that is growing in popularity and being included into both older and more recent apps is audio-based social networking.

Users that participate in audio-based communities can exchange music, talk about various subjects, and make playlists.

These online communities, which support user interaction, are centred around a particular artist or performer.

In a minute, we'll go into more detail about the new applications that utilise this capability.

When expanding your audience on popular platforms, it's vital to bear in mind the SEO tactics that such platforms utilise to generate organic growth.

It's critical to develop flexible and knowledgeable tactics since social media is an important tool for businesses to communicate with customers.

If you want to be in front of the curve when it comes to raising brand recognition and increasing customer interaction, each platform and app has something unique to offer.

We've produced a checklist of 10 platforms and applications that you might want to keep an eye on in the upcoming months to help you remain on top of what's happening on social networks.

10 New Social Media Platforms & Apps

1. TikTok

TikTok has rapidly grown into a key player because to its intricate algorithms and distinctive content production tools. The social media app with the highest growth in the United States in 2020 and 2021 was TikTok.

Although it was first launched in 2016, the stable release, also known as the production release, was not until October of 2021 that the majority of bugs had been resolved.

The app took off in a few of months.

This emerging app has 1 billion monthly users by the end of 2021.

If you're not acquainted with TikTok, it's a platform for short-form video where users can make and share videos that range in duration from 15 seconds to 10 minutes.

Hey, did you see that TikTok where...? is a typical phrase used these days. It has developed into a platform where content is widely shared and is instantly relatable.

Because of this, marketers and influencers have taken use of TikTok to promote goods and build fan bases for their brands.

Due to this, TikTok shopping was created, allowing users to buy things without leaving the app.

2. Discord

The newest platform capturing interest is Discord when it comes to community management and interaction.

Astonishingly, 150 million people use Discord each month.

Users may connect via voice chat, messaging, and screen sharing, similar to Zoom.

Users may build their own servers to connect with others on this platform, which is a community-powered voice-over IP (VoIP) programme. Users can also send out their own invite links to the chat.

In order to prevent anybody in your group from becoming overburdened with alerts, Discord also lets you assign responsibilities to people and better manage alert functionality for group members.

Some claim that it provides superior conversation capabilities compared to Skype or Slack.

Discord has been gradually changing from a platform that was mostly used by gamers to one that now offers potential for companies.

Discord permits first-party data tracking, which is significant for marketers and companies.

Additionally, there are several tools for teamwork and the ability to tag others in discussions and events.

3. Instagram Reels

Instagram has more than 1 billion monthly active users, making it one of the most well-known social networking sites.

Instagram Reels, a more recent feature of the site, allowing users to publish 15—60 second multi-clip films with audio and other effects – much like TikTok.

Reels may be readily shared on profiles by brands and social media managers.

Their Instagram profile may always display these clips.

Additionally, marketers may use the algorithms in Instagram Reels to improve their Instagram content strategy.

Check out our how-to tutorial if you want to learn the best practises for using Instagram Reels for business.

4. Twitch

Twitch is a live streaming service that was first focused on electronic sports and video games. Since then, it has grown to provide a variety of creative material.

Many of the most prominent online influencers rely on Twitch as their main source of revenue; it is owned by Amazon. It offers several ways to make money, including through advertising and monthly membership fees.

Twitch is another network marketers should monitor for marketing potential, with 140 million active monthly users.

YouTube launched additional services designed to compete with Twitch, such as membership milestones that offer incentives to users.

The breadth of sectors and themes covered by the content on Twitch, including gaming, music, sports, travel, cuisine, beverages, and special events, offers advertisers a number of options to connect with their target audience.

Brands and Twitch streamers have begun working together to advertise goods and provide advice during live broadcasts.

Running banner and in-video advertising is another marketing tactic firms employ on this platform to promote their products and raise brand recognition.

5. Patreon

On Patreon, there are more than 8 million active users each month.

Furthermore, despite being around since 2013, Patreon has just recently become well-known.

Brands and creators may create unique content for their audience using this platform.

Through Patreon, producers provide a variety of monthly membership tiers that provide individuals access to various types of content and perks.

To market and manage subscriptions for their podcasts and other material, many independent contractors and businesses utilise Patreon.

This is a terrific platform for building a steady stream of subscription revenue and a quick method to monetize content.

Creators can simply manage content and subscriptions because to the platform's easy navigation.

6. Caffeine

For marketers and fans of gaming, sports, and entertainment, there is a live streaming service called caffeine.

It was established in 2016 and progressively expanded until its prerelease in 2018.

Offset, JuJu Smith-Schuster, an NFL star, and other celebs have become more and more accustomed to drinking coffee.

Users may watch live shows on this easy-to-use website and discuss about what's occurring. Users may also watch popular shows like FOX Sports, ESPN, and live college sports on the app.

It's important to keep an eye on Caffeine as it grows since the app has garnered $294 million in investment.

Marketers will have additional options to expand their audience and advertise their products as the platform matures.

7. Spotify Greenroom

When Spotify Greenroom first debuted in 2021, it gave the well-known platform a distinctive feature.

With 422 million active monthly users, Spotify is one of the leading up-and-coming services.

Spotify Greenroom offers an area where users may stream podcasts and music.

Additionally, it provides a forum for conversation amongst listeners.

Spotify is a great, easy-to-use platform for businesses to include advertisements.

A wide range of companies can benefit from the fact that Spotify Greenroom appeals to listeners with a variety of interests.

Spotify is used for advertising by companies including Neutrogena, Pizza Hut, Samsung, and LinkedIn, to name a few.

However, it's not only for major brands.

Spotify has been used by both small and big companies to promote their offerings.

8. Twitter Spaces

As most people are aware, Twitter has over 229 million daily active users and is a popular social networking site.

However, a new function of the already well-liked programme called Twitter Spaces, which debuted in 2020, lets users have real-time audio discussions on Twitter.

It's a terrific method to engage followers and offer real-time information, fostering a larger discussion space, for companies and influencers who have a sizable Twitter following.

To make live events more interesting, teams inside a company may even co-host them and add up to 10 extra speakers.

Users may contribute to Twitter Spaces by sending emoticons or entering messages, creating a more inclusive feeling of community.

Additionally, Twitter Spaces is a fantastic platform for informing your followers about impending sales or new goods.

9. Clubhouse

Clubhouse is a social audio hangout app where you may meet new people and talk about your favourite topics, making it another new platform worth paying attention to.

Globally, Clubhouse has 10 million active users per week.

Celebrities and entertainers including Malcolm Gladwell, Oprah, Ashton Kutcher, and Drake may all be followed by users.

Marketers may find new groups to join with on this platform and learn about social media and marketing trends and suggestions very easily.

10. Supernova

A social networking site with a charity bent is called Supernova.

In an effort to foster a diverse community, it donates 60% of advertising revenue to charity of users' choosing.

One of the most recent applications, Supernova, was released in December 2021.

It is positioned as the morally superior alternative to Facebook and Instagram since it employs human moderators to promote a welcoming and pleasant community.

On this site, users may pick a cause to donate to, such as climate change reform or mental health.

A percentage of the "Supernova Action Fund" (supported by Supernova ad partners) is contributed to the user's preferred charity each time their post on the site achieves a "Like."

If giving back is important to your brand, you could think about how you might participate in this new charity social media platform.

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