Now It Is Possible To Cross-Post Reels From Instagram To Facebook.

Reels on Facebook can now be created and shared more easily thanks to Meta.

Reels will become a more significant part of Meta's applications in an effort to better compete with TikTok, despite some setbacks with Instagram. Reels is currently receiving a number of improvements, especially on Facebook's end. 

image credit: Meta

One of the new features is the ability for anybody to easily cross-post Reels from Instagram to Facebook. According to Meta, this may aid content producers in expanding their app audiences and making money from their work on both platforms.

 

Additionally, Facebook now provides a feature that allows you to use previously posted Stories to automatically build Reels. The goal is to make it easier for anyone to produce Reels. More Reels remix options have also been added to Facebook, which Meta previously offered to Instagram. In addition to the side-by-side option, you can now play your remixed video after the original Reel.

The Add Yours sticker, which gained popularity in Stories, is now coming to Reels on Facebook and Instagram. The goal is to persuade other users to join a trend. Every Reel that utilises the sticker will show up on a certain page if you make your own Add Yours prompt. Also prominently featured on the website will be the author of the question. Therefore, if an Add Yours trend gains traction and you're ahead of it, it might aid in expanding your audience.

Meanwhile, the Facebook Stars tipping feature will soon be available to all eligible creators on the platform. Creators will also have access to more Reels insights via Creator Studio (with metrics including reach, minutes viewed and average watch time) to help them figure out what content is working for their audiences.

 

Meta has a long way to go to catch up to TikTok, but perhaps these features will help, especially since engagement with Reels is growing across both platforms. TikTok is gobbling up almost every other social media app's lunch. A recent Pew Research report suggested that 16 percent of US teens "almost constantly" use the app, compared with 10 percent for Instagram and two percent for Facebook.

 

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