PayPal is Not Coming In Pakistan
According to World Bank study from 2017, Pakistan has one of the lowest financial inclusion rates in the world, with only 21.3 percent of the population having access to banking services and only 14.3 percent making digital payments. This shows that the digital payment environment is given minimal importance, either because of conventional banking mindsets such as the usage of paper for checks and money orders, or because of other structural issues.
During the pandemic's peak, the usage of digital payments
and internet commerce rose dramatically. However, businesspeople, dealers, and
freelancers continue to have difficulties with digital payment services, since
PayPal — a global financial channel that facilitates online transactions – has
rejected to begin operations in Pakistan.
PayPal is an American firm that operates in roughly 200
regions and has 277 million registered accounts. It is the world's largest
third-party services provider of monetary transactions, with high-tech account
security and a top-notch financial management system. Customers may also
transfer, receive, and retain funds in 25 other currencies.
Around 200,000 Pakistani freelancers and over 7,000
registered small and medium enterprises (SMEs) rely on PayPal services to do
business with foreign corporations without the headache of currency conversion.
Pakistan is the fourth fastest-growing freelance market,
with revenue growth of 47 percent (Payoneer, 2019), surpassing neighbouring
nations such as India and Bangladesh, as well as Russia.
From the third quarter (Q3) of 2018 to the second quarter
(Q2) of 2019, Pakistani freelancers climbed by 38%, somewhat less than India
(41%).
This rise in the number of freelancers in Pakistan is
propelled by a young population, with 77.3 percent of the population under the
age of 35.
It's achievable thanks to technologically oriented
instruction backed up by practical-indicating young people who are more
involved in business operations.
"4G connectivity across Pakistan has offered
freelancers unparalleled access to foreign work," said Mohsin Muzaffer,
Payoneer's Head of Pakistani Business Development.
If increased 4G coverage leads to an increase in the number
of freelancers, freelance earnings, and overseas employment, the availability
of digital payment systems such as PayPal will aid in the simple and safe
receipt of money from international jobs.
Why are young Pakistani freelancers, who drive the gig
economy, unable to do business more easily in the world's fourth-largest
freelancing country? Why does PayPal, a prominent worldwide payment gateway,
not operate in Pakistan? Why don't freelancers have access to a safe and
reliable payment system? Why is PayPal available in Nigeria, Kenya, Somalia,
Angola, Burundi, Chad, and Comoros but not in Pakistan?
In recent years, Pakistani government delegations have met
with PayPal officials to discuss these concerns, but the company has refused to
launch its services in Pakistan.
"PayPal is reluctant to come to Pakistan unless there
are regulations to safeguard the company's interests," Senator Mian
Mohammad Ateeq Shaikh said during a hearing of the Senate Standing Committee on
IT.
PayPal's unwillingness to operate in Pakistan also raises
some more severe problems, which are impeding the expansion and efficacy of the
company's digital payments network. To begin with, large international payment
gateways like PayPal, Google Pay, and Stripe have zero tolerance for money
laundering, which is rampant in Pakistan owing to a variety of loopholes. Pakistan
remains on the Financial Action Task Force's (FATF) grey list, and its rampant
money laundering is being watched.
Second, credit cards have been the driving force
behind the digital payment environment, and PayPal is looking towards POS and
credit card penetration in Pakistan, which is not good.
Third, according to the State Bank of Pakistan, any
international firm seeking to function in Pakistan must pay a $2 million
licencing fee, which is a huge sum for a corporation like PayPal, which makes
two to three percent each transaction (SBP).
Fourth, due to State Bank laws, PayPal faced stringent
limits regarding the keeping of any sum in a PayPal account shortly after
launching its services in India and Bangladesh. PayPal and other comparable
corporations have been hesitant to enter South Asia, particularly Pakistan, due
to this worry.
Instead of using PayPal, Pakistani freelancers must go
through a lengthy and insecure process to do international internet
transactions. To acquire verified PayPal accounts in Pakistan, they first
register bank accounts in the United States. Then, to make transactions in
Pakistan, users link their PayPal accounts to other third-party monetary
transaction service providers like Payoneer and Xoom. These options aren't as
efficient, reliable, or practical as PayPal. Payoneer Prepaid MasterCard
cardholders recently lost access to their accounts due to a controversy
involving the card's issuer, a German company named 'Wire Card AG.'
So that Pakistan's digital payment ecosystem thrives, the
government, the Ministry of Information Technology and Telecommunication, and
the SBP must adopt policies to initiate initiatives to foster and support a
culture of freelancing by offering digital payment options. For example, to
encourage domestic firms, India created programmes such as Startup India, Skill
India, and Digital India. Between Q3 of 2018 and Q3 of 2019, these initiatives
permitted a 52 percent growth in the number of Indian freelancers compared to a
42 percent increase in the number of Pakistani freelancers.
To make integration of multiple providers simpler, the
government must fundamentally eliminate money laundering, decrease banking
system overregulation, regulate cybercrime, and upgrade the financial industry
from antiquated systems to open Application Programming Interface (API)
platforms.
Under the current COVID-19 situation and devastating
economic crises, it is past time for the incumbent government to start taking
the necessary steps to boost e-commerce and create a digital payment ecosystem
that will allow Pakistani freelancers and traders in cities like Karachi,
Faisalabad, and Gujranwala to join them.
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