New Reels Features Released By Instagram

Instagram recently released new features for reels.

Instagram has added new features to its short-form video format Reels, giving artists more opportunities to interact with their followers.

Instagram today added new capabilities to Reels, giving users more options to express themselves through short video clips.

 

These tools are designed to assist content creators in connecting with their audiences, attracting viewers, and expressing themselves in new ways.

 

With over 675.3 million users, video is now the fastest-growing element on the social networking site.

 

This indicates that more than a quarter of Instagram's 2 billion users are utilising the feature.

 

Additions Include New Audio Options, Interactivity, & Templates

Instagram Reels now allows users to directly submit their own audio files, in addition to updating its sound effects library.

Creators may import sound from any video on their camera roll that is at least five seconds long, which is suitable for commentary, jingles, or background noise. Other accounts will be able to utilise these recordings in Reels after that.

 

The additional length constraints are another upgrade. All videos were previously restricted to 15 seconds, but Instagram has recently increased this restriction to 600%, allowing users to publish up to 90-second recordings. The maximum duration of a reel ad is now 60 seconds.

Interactive stickers that were previously only accessible for Instagram Stories may now be used in videos as well. Polls, quizzes, and emoji sliders are among the new ways to engage your audience.

Creators may now utilise another video as a template when producing their own Reels on Instagram. Users will just need to upload and cut their own unique clips after pre-loading audio and clip placeholders from source videos.

 

Reels Provides Value To Marketers, Advertisers, & Branders

Since 2018, the number of views on internet videos has roughly doubled, making it a key weapon in many marketers' arsenals. This is especially true for Reels, which has been shown to increase viewership.

 

According to Instagram, public accounts with more than 10,000 followers that uploaded at least five reels in a 60-day period got 250 percent more followers than those who did not.

 

Instagram video postings presently have a 1.5 percent interaction rate, indicating that people are doing more than just browsing. Furthermore, 86 percent of buyers claim they are more inclined to buy a product with "shareworthy" Instagram content.