Google May 2022 Core Update Complete  

image credit: searchenginejournal.com

On June 9, Google's core algorithm upgrade, which began on May 25, was finally finished.



Google has confirmed that the core algorithm upgrade that began on May 25 is now complete. You can now receive a precise estimate of the impact.

 

The final rollout was announced at 3:44 a.m. EST, however it's likely you've already noticed the impacts of the update.

 

If that's the case, and the changes you're seeing follow the same pattern, you were most likely affected by the Core Update in May 2022.

 

What To Do Next?

Are there any good changes that you've noticed? Great! You made it through another upgrade (and hopefully are thriving as a result).

 

Are there any unfavourable alterations that you've noticed? If that's the case, you're probably wondering what to do next.

 

When it comes to recovering from core upgrades, Google's recommendation is usually the same: increase your content.


In October, Google's Search Advocate, John Mueller, stated:


"With the fundamental upgrades, we don't focus as much on particular concerns as we do on the website's overall relevancy."


And that can include things like usability and adverts on a page, but it ultimately refers to the website as a whole."


Don't get bogged down by technical adjustments or making one-off changes like updating title tags while determining how to recover from a core upgrade.

 

Beginning with content, take a comprehensive approach to improve the website as a whole.

 

That may be a difficult effort, but it's pretty unusual these days to seek the assistance of AI content creators. However, you should exercise caution before starting down that path.

 

Did Google’s May 2022 Core Update Target AI Generated Content?

Google's fundamental upgrades have an influence on all search results to some extent, however it might be more evident in some areas than others.


It's too soon to make any conclusions, but there are indications that websites featuring AI-generated material were particularly heavily impacted.

 

Here's an example of a website owner reporting a significant decline in visitors after using an AI content generator:


On the other hand, here's an SEO that shows a traffic increase after the core upgrade.


He claims that his website is in a niche that is "polluted with junk AI material," and that he has finally outranked competitors:


Although evidence suggests that AI material was affected by the core change, this does not imply that AI content is intrinsically harmful.


What Does Google Say About AI Generated Content?

Only when AI-generated material is utilized with the purpose to influence search results, according to Google, is it against its standards.

 

If AI-generated material starts to rank worse after the May 2022 core upgrade, it's probable that it wasn't being utilized in a way that complies with Google's criteria.

 

Google may be becoming better at distinguishing between when AI material is used to influence results and when it is used to offer value.

 

We recently published the findings of an experiment that indicated AI-generated material performs best when supplemented with human-written content.


To that reason, it's best not to rely on an AI content generator to the point where it takes the role of human authors.


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