Checklist For SEO Content Optimization

SEO Content Optimization Complete Checklist

When it comes to developing SEO content, there is a lot to consider. When you're ready to publish your next piece of content, use this checklist to ensure you've addressed the most important aspects of SEO.

1. Find the best keywords

Use the Google AdWords Keyword Planner to see how different keywords and phrases perform in search results, and aim to use more specialized long-tail key phrases that are relevant to your product or service. A human user is unlikely to remain around if the website isn't relevant to their search query intent.

 

2. Incorporate keywords into your writing in a natural and purposeful way

Don't overuse a keyword just because it's the top-ranking search phrase for your target market. You'll come out as insincere and robotic. Google will penalize such page by lowering its ranking in the search results. Instead, strive to use synonyms and sentences that are syntactically linked to your keywords.

 

3. Make title tags more effective

When visitors examine your organic result following a search, the first thing they will notice are your title tags. Make sure they're relevant to the page's content, utilize your brand name if you can, and keep in mind that the viewable character count should be between 45 and 55 characters.

4. Use keywords in the URL that are relevant

You may confirm the link between what the user is looking for and how your website might help them by incorporating keywords and other descriptive text in your URLs. Many links to your site will just have the URL as anchor text, in which case those keyword-rich file names can aid to raise your results. For your URLs, Moz recommends using the following format:

 

http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html.

 

5. Improve the quality of your photographs

Human users are less likely to bounce if a site loads quickly. As a result, load time is an algorithmic component that influences your website's ranking in search engine results. Images are often the most significant contributor to page load speeds, hence using compressed image file sizes is usually suggested.

 

6. Write compelling meta descriptions

In search engine results, visible meta descriptions are generally 155-160 character snippets used to describe a webpage's content and are included alongside the title tags. It's critical to optimize these descriptions in order to properly convey your site to readers and pique their attention. While these have no direct influence on your rankings, they do have an indirect impact due to human user behavior.

 

7. Include a link to a comparable, authoritative website

As a reference, use authoritative websites and incorporate hyperlinks within the content. This aids Google in determining the content's relevance and accuracy. If you like, you may use nofollow tags.

 

8. Use internal linking to direct people to your own material

When feasible, use descriptive anchor language to refer to and connect to past relevant blog entries or site pages. This helps to generate new interest in these previous blog entries, which can help them rank higher. Don't conceive of your material as a one-time use item; instead, attempt to get as much mileage out of it as possible.

 

9. Make it simple for others to share

People like to share material, according to a Statista report, so much so that the number of links and posts shared is difficult to count. It demonstrates that people enjoy sharing stuff that they find interesting or that makes them feel connected to others who share their interests.

Even if individuals enjoy sharing material, they will not do it if it costs too much work. You will be in a better position to have your material shared if you focus on building a simplified sharing method, which may result in a spike in backlinks with equity.

 

10. Make your site mobile-friendly

Google now penalizes websites that are not mobile-friendly. Consider modifying a responsive design instead than starting from scratch when establishing a mobile site. Click here to see if your website is compatible.

 

11. Continue to seek out high-quality backlinks

Despite what you may have heard, guest posting and requesting for links are both alive and well. Infographics, as well as being active on social media, are excellent ways to generate links.

 

12. Examine and keep track of your data

Install Google Analytics or similar monitoring software to track and analyze your visitors' entry and exit points, as well as their activity while on your site.

By keeping track of your metrics, you'll be able to create a gap analysis and make data-driven judgments about what's working and what isn't on your site, allowing you to optimize your SEO and content strategy strategically and tactically.

While Google Analytics comes with a number of pre-built reports, adding secondary dimensions can help you learn even more about your website.