How To Go Live On TikTok?

Are you prepared to organise your first TikTok LIVE event? Here is all the information you require, including prerequisites, a step-by-step tutorial, and pro advice.

Social media sites are not new to the TikTok LIVE function. Facebook, Instagram, and Twitch already have this functionality. Livestreaming, to put it simply, is what it is. 

Here are some reasons to make you want to give it a try.

 

With 1 billion monthly active users, TikTok is undeniably dominating more feeds with its simple-to-use, short-form video style. TikTok was the most downloaded platform in the first three months of 2022.

 

In addition to giving creators everywhere a chance to go viral, some users claim TikTok is a more effective search engine than Google. With TikTok's robust features, creators and businesses can draw in more viewers and keep them interested.

 

Going live on TikTok moves things forward since you are unable to write or modify your video in real time. It gives you an opportunity to genuinely engage with your audience.

 

On TikTok, not everyone can go live, though. To utilise the functionality, your account must have a minimum amount of followers.

 

Therefore, how do you start a live video?

Here's how to put up your first ever TikTok LIVE with this comprehensive, step-by-step tutorial, regardless of whether you're a solo influencer or a member of a social media team for a business. 

Requirements For Going Live On TikTok

Before we get started, have a look at requirement for TikTok Live:

 

1. This function is only available to accounts with more than 1,000 followers on Tiktok. Less popular people can try their luck, but it might not be successful.
2. According to the community rules of the platform, creators can only make money if they are 18 years of age or older and must be at least 16 years old legally.

 

TikTok LIVE: Key Features To Note

Here is a list of the official features to help you make the most of TikTok LIVE once you are qualified. Additional features are being added, but this is what is currently known:

 

Go LIVE together: By allowing many people to "go live" at once, more genuine and humorous moments may be created.

Q&A: A unique set of tools makes it easy for creators to choose, respond to, or present questions during the event.

Notifications for live events: Hosts may plan, organise, and advertise live events like concerts. Before the event, notifications will let fans know so they won't miss the action.

What do hosts get out of gifts? The LIVE gifts or Diamonds, which are provided by viewers and redeemable for cash in your PayPal or bank account, are available to those who are above 18.

Keyword Filter: With up to 200 words in the keyword filter, hosts and the person assisting them in managing their event can stop or reduce bullying and hate speech. This will make everyone more at ease throughout the live event and stop any potential hate speech.

How To Go Live On TikTok?

1. Tap the create symbol (+) after opening the app.
2. Slide to the bottom of the menu and choose LIVE. 
3. Make sure the cover photo and headline (32 characters) are catchy!
4. When you hit "Go LIVE," your followers are immediately notified.
5. To rotate your camera, play with effects, add moderators, and filter comments after going live, touch on the three dots in the bottom right corner of the screen.
6. By pressing the X in the upper-left corner of your screen, you may stop the live broadcast.

That’s it! The procedures are rather basic and obvious.

 

Pick A Relevant Topic For Your TikTok Live

Although going live could be less planned and more unplanned, it's still essential to be ready.

 

Try checking at the TikTok Insight Tool to observe how various populations react to holidays, industries, and more to assure spectator engagement in your first LIVE encounter.

It doesn't hurt to make sure you understand your clearly defined audience and their attitudes about various brands and types of content.

 

TikTok excels at discovery, so pay attention to how it suggests videos for the Friends tab, Search results, and Following feed and figure out a strategy that works for your company.

 

The good news is that advertisements on TikTok tend to be perceived as being more real, entertaining, and engaging, so what, example, does not work for Instagram Reels, could work here.

There are a lot of creative formats you can play with.

 

TikTok Live Tips Best Practices/Tips

Best practises are always applicable when it comes to livestreaming. According to TikTok, do the following:

 

Grainy lighting is simply unacceptable. To ensure that your viewers can see everything that happens from beginning to end, it helps to set up a sturdy tripod and an LED light or ring light.

Avoid livestreaming in areas where there is active construction or a lot of background noise as much as you can. Think about using a noise-isolating microphone or finding a quieter location.

Choose a suitable camera angle. Record in a space with a tidy, solid backdrop. Select a favourable camera angle and place your smartphone on a sturdy surface, such as a table. The software for TikTok has been improved for vertical focus.

The last thing you want is a jerky live session, so test your internet connection. Before the event, check your connection speed twice (or three times).

Create a broad strategy - Awkward situations can arise, but by planning your livestream ahead of time, you can reduce awkward pauses and make it last longer. Have a broad notion of how the entire video will be structured or an outline. (Tip: Steer clear of formal scripts; they undermine the goal of engaging with viewers naturally.)

Promote together across many platforms - Even while not all of your followers use TikTok, inviting them can have a significant impact. Announcing your TikTok LIVE event on Facebook, Instagram, and other social media channels is a good idea.