Google Analytics 4 is now supported by Google Search Console Insights.

Previously, Search Console Insights did not function if your site was only configured with GA4, but it now does.

Google Search Console Insights now includes support for websites that use Google Analytics 4. Previously, Search Console Insights would display absolutely no information if you only set up GA4 for your site, but that has changed.

The Announcement:

Have a GA4 property but were unable to use it with Search Console Insights? Google made this announcement on Twitter. You can now! Check it out as we roll out GA4 support!

📢 Have a GA4 property but couldn't use it with Search Console Insights? Now you can! We are rolling out GA4 support, check it out! 🧑‍💻https://t.co/XTwC0VhfIW

— Google Search Central (@googlesearchc) July 6, 2022

Search Console Insights Definition:

According to Google, Search Console Insights is made exclusively for authors and publishers of online content and "may assist them understand how people discover their site's material and what connects with their viewers." Data from Google Search Console and Google Analytics are used to create the Search Console Insights reports.

When Did It First Launch: 

The beta version of this was released by Google last year, and a select group of content producers were given restricted access to help debug it and provide comments. Google explained it at the time as a way to "provide content creators the information they need to make wise decisions and improve their work."

Full Launch: 

You can all access the Search Console Insights reports at search.google.com/search-console/insights since the service was completely introduced in June 2021.

What It looks Like: 

A screenshot of a few of the reports is shown below:

Image Credit: Search Engine Land

Why We Care:

You can now view a lot more information in your Search Console Insights report if you have put up a new website and solely used Google Analytics 4. Additionally, Google had to develop this crucial integration because it will stop supporting Universal Analytics 3 in roughly a year.