LinkedIn Free Tool For B2B Professionals
Large firms may use LinkedIn Business Manager to manage all of their LinkedIn activity in one location.
LinkedIn is releasing a free product called Business Manager, which is aimed to make B2B marketers' marketing efforts easier.
LinkedIn Business Manager combines Campaign Manager and
LinkedIn Pages functionalities into a single dashboard.
It provides advertisers with a variety of convenience features,
such as the ability to share audiences for ad campaigns across accounts.
It's described this way on LinkedIn:
"LinkedIn Business Manager is a consolidated platform
that will make managing employees, ad accounts, Pages, and companies easier for
those of you who operate at large firms and agencies."
Here are some of the most exciting new features coming to
LinkedIn Business Manager, as well as when the tool will be accessible.
What Is the Role of LinkedIn Business Manager?
For B2B professionals, LinkedIn Business Manager has the
following features:
Organize Everything: In one area, you can access Business Manager, Campaign Manager, and Pages.
Save time: Save time on administrative activities by changing settings
across accounts with a single change.
How to Find Buyers: Matched Audiences may be shared and
updated across all of your ad accounts.
LinkedIn teases the idea that this tool may evolve over time
with new features in a blog post:
"As the platform matures, it will play a critical part
in how you unearth strategic insights that improve the efficiency of
large-scale marketing."
When Is LinkedIn Business Manager Available?
LinkedIn Business Manager is now in an early test phase with
a restricted group of commercial clients.
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