Instagram's Main Feed Is Going Full Screen

Instagram’s Main Feed Is Going Full Screen

Instagram will soon begin testing a full-screen overhaul of its main feed, according to Mark Zuckerberg, CEO of Meta. Because Zuckerberg's revelation was delivered via an Instagram story, you may have missed it.

instagram-feed-going-full-screen

Here are some screenshots of the new design before (top) and after (bottom) comparisons:

 

Instagram is experimenting with a full-screen feed, similar to rival service TikTok.


Instagram now appears to be more like a TikTok clone, with the material filling the whole screen.


Every other element is overlayed over the content save for a tiny space at the bottom for navigation.

 

To clear up any misunderstandings about the new design, Zuckerberg adds that photographs will remain an essential element of Instagram.

 

Instagram will not be turned into a video-only platform as a result of the overhaul.

 

If you can't see the photo above, here's what Zuckerberg said:

 

"We aim to make it easier to find and connect with friends by making it easier to discover information."

instagram-feed-going-full-screen
image credit: Instagram

Photos are still a big part of Instagram, and we're working on methods to make them look better on full-screen feeds as well.

 

This test will shortly be seen by certain individuals.


I'm looking forward to hearing from you."


Because Instagram photographs are presently not uploaded in full screen proportions, it will be fascinating to see how this works in practise.


To do this, the software will almost certainly have to crop the sides of the shot, which may result in a loss of information.


Zuckerberg's promise to maintaining the Instagram photo-sharing experience contrasts with what Instagram's CEO, Adam Mosseri, has been stating for the past year.

 

Mosseri went so far as to state in July 2021, "We're no longer a picture sharing app."

 

Mosseri detailed his Instagram intentions for this year in late January, stating that videos and messaging are his primary priority.

 

While photographs will still be shown in the new Instagram feed, it's evident that the firm does not regard this as a growth area.


Right now, video, particularly short-form video, is the growth engine. Facebook, too, is turning its attention to video, a move triggered by a stock drop in February.


An internal document sent to Facebook workers recently indicated that the feed would be restructured around video.

 

There's no assurance that your video investment will pay off. It has just as big of a chance of alienating existing consumers as it does of attracting new ones.

 

To be sure, it's a risk. Expect completely redesigned Instagram and Facebook feeds by the end of the year, so be ready for changes.


You may also like: How to Promote Your Local Business On Instagram

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