Google Ads Manager Introduces 8 New Updates

Google Ads Manager New Updates

Google has released eight upgrades to Ad Manager, as well as a few new capabilities that will be available shortly.

In a recent update, Google Ad Manager received eight modifications and tweaks, including connection with Google Analytics 4 (GA4), improved pricing, and more.

 
In addition, Google provides details on four upcoming Ad Manager improvements.

All of the changes are detailed in a set of release notes that was just released.

Here are the specifics on everything Google Ad Manager provided this week, as well as a preview of what's coming up in the near future.

What’s New In Google Ad Manager?

As of this week, the following enhancements are available in Google Ad Manager:

PPID TTL extension: The time-to-live (TTL) for Publisher Provided Identifiers (PPID) has been increased from 90 to 180 days.
 

Optimize pricing: Increase the auction floor prices to more appropriately represent the worth of your product. This option is turned on by default.

 
Facebook rebrand: To match the company's branding, 'Facebook' is replaced with 'Meta' across Ad Manager. 

Block ad experiences: The block 'Allow video advertisements' has been replaced with 'Block non-instream video adverts.'

 
SupplyChain Object Complete: Google has completed the SupplyChain Object for MCM Manage Inventory publishers.

 
Google Analytics 4 (GA4): GA4 integration with Google Ad Manager for web data is now available in open beta.

Bid rejection reason: In both reporting and data transmission, the 'Bid rejection reason' has been given more specificity.

WebView API for Advertisements: This is now available to assist app developers in taking advantage of the monetization potential of WebView content.

 

Updates To Google Ad Manager Coming Soon

Google Ad Manager users can expect the following updates to roll out ‘soon’:
 
Active View measurement: This is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager.

App-ads.txt: Buyers will soon buyers begin to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connected TV (CTV) inventory.

Query migration: Google is migrating queries from the deprecated ‘Ad Exchange Historical’ report type to the ‘Historical’ report type.