Google answered if meta description matters for ranking or not.
The subject of whether a meta description may be used to impact search rankings was answered by Google's John Mueller.
It's an excellent question because Google recommends that
web sites have distinct meta descriptions. So there is some sort of effect, but
is it tied to rankings? That question is answered by John Mueller.
Meta Element
A meta element is the official name for the meta tag. A web
page's meta element is being used to explain (represent) document-level
information.
The meta element (like all HTML elements) has attributes
that expand the meta element so that it may supply a specific sort of
information to a web browser or a web crawler in order to define distinct
features of the web page (like Googlebot).
For instance:
The meta robots tag informs crawlers.
A browser receives information from a meta refresh tag.
Many more meta tags connect with search engines and browsers
directly:
meta name=”viewport”
meta http-equiv=”refresh”
meta name=”google-site-verification”
meta name=”googlebot” content=”notranslate”
Meta element data is information that is not intended for
direct viewing by site users (although it can be seen indirectly via the search
results).
Meta Description
The W3C is the organization in charge of establishing HTML
standards (among other things)
According to the official W3C definition for the meta
description tag, it is intended for use by search engines.
"A free-form string that defines the page must be used
as the value." The value must be suitable for usage in a page directory,
such as a search engine.
There must be no more than one meta element per page with
the name attribute set to the value description."
Meta Descriptions in Google's Search
Meta descriptions are used to generate search results
snippets, according to Google's snippet documentation.
If a meta description is appropriately utilized, it will
explain to potential website visitors what the page is about and give them a
sense of what to expect if they click the link and visit the website.
A meta description may be as long as you want it to be.
However, search engines have a restriction on how much of
the meta description they will display. The limit is determined by the amount
of information that can be displayed on the user's browser device.
Is Meta Description Used by Google for Ranking?
The individual who asked the inquiry wanted to know if
adding place name information to the meta description will assist with
rankings.
Google's John Mueller responded with a question about if
anything in the meta description influenced results, rather than just adding
the geographical name.
The following is the query:
"If the content quality is preserved, does adding the
place name in the meta description matter to Google in terms of ranking?"
John Mueller responded,
"As a consequence, the meta description is largely utilized in the search results page as a snippet.
And that isn't anything we would consider while rating.
Having a nice snippet on a search results page, on the other
hand, might make it more intriguing for visitors to visit your website when
they see it ranking in the search results."
Meta Description and SEO
There's a lot to learn about HTML meta tags, and this question exemplifies the importance of learning HTML and how browsers and search engines use it.
Knowledge the history of meta components, particularly the
meta description tag, aids in developing a better understanding of how all the
pieces work together for SEO.
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