Get Organic Page 1 Ranking With 10 Different Ways
Discover 10 strategies to obtain more visitors from Google's
upgraded organic search results by going beyond the conventional 10 blue links.
Since its inception, Google search has been evolving at a
rapid pace.
Much of that transformation occurred over the last ten years as a result of technological advancements as well as changes in consumer expectations.
Here are ten ways to obtain more Google traffic and how to achieve it.
Google has consistently worked to improve search results in response to changing user behavior, most recently spurred by the new needs of mobile search.
With the advent of knowledge panels in 2012, highlighted
snippets in 2014, and local search packs before that, optimising for 10 blue
links has become anachronistic.
1. Plain Text Organic Search Results
It's more difficult than ever to rank first in Google's
plain text organic search results.
Not only is search exceedingly competitive, but search results that consist just of simple blue links are becoming increasingly rare for some types of searches, notably "how-to" queries.
On mobile devices, 10 blue links are basically non-existent because search results are displayed with a continuous scroll, eliminating the need for consumers to go to the next page of search results.
How to Optimize it?
Respond to a searcher's information request.
In every way, be exceptional. That's all it takes, really.
2. Video Rich Results
The prominence of YouTube results in Google's search results is unsurprising.
Videos used to be displayed as a thumbnail next to the blue text link until last year.
Google now groups these into Video Rich Results, which appear above the standard text link results on occasion.
How to Optimize It?
Use relevant, high-quality titles, descriptions, and tags to help searchers and search engines comprehend your video's content.
Use the Video Object Structured Data that's right for you.
3. Carousel Rich Results
According to Google's documentation, carousel rich results
are accessible for four types of content:
- Course
- Movie
- Recipe
- Restaurant
It also looks to be accessible for other forms of
entertainment, such as podcasts and even Victorian-era writers, in addition to
movies.
4. Featured Snippet
An organic search result with about 50 words of text, the website title and URL, and a featured picture thumbnail.
Featured snippets are a great way to get more people to look at your thought leadership content.
How to Optimize It?
Provide answers to questions about your company and its goods or services.
As you write material for this sort of result, keep this paragraph pattern and a simple Q&A technique in mind.
Investigate what inquiries individuals have and see what results you can come up with. Is it possible that no result will be rendered? Are there any results that appear to be of poor quality or to be out of date? Start there, and use what you've learned from your early attempts with the easiest search phrases to more competitive search terms.
5. Data Table Snippet
Tables may be a useful tool for sharing information and demonstrating concepts.
It's worth noting that Google created this result for news media.
However, as brands increasingly serve as publishers and may even take on breaking news topics, this might be a financial opportunity.
Data that is shown in HTML tables (without structured data) may also be read by Google and displayed as a Data Table Snippet.
How To Optimize It?
Learn about Google's approach to dataset discovery and access developer tools.
6. Top Stories Carousel
The title, source name, and an enlarged image are displayed in the Top Stories carousel. These findings are available on blogs and media websites.
If you optimise your post properly, it may be transformed into an action on Google Assistant, allowing visitors to access your material using the voice assistant.
How to Optimize It?
Whether or whether an article is published in AMP, Google will display it in the top stories carousel.
What matters is that the webpage uses the right structured data to pass along essential information that may be displayed in Google's search results in the Top Stories area.
Also, be sure you use the correct featured picture size.
Images for AMP pages should be at least 1200 pixels wide, according to Google.
Google's article structured data developer page specifies a minimum width of 696 pixels for non-AMP websites. Google's requirements for the Google Discover programme, on the other hand, recommend that all sites feature pictures that are at least 1200 pixels wide. As a result, for Google News, it's ideal to utilize photos that are at least 1200 pixels wide in order to be featured in both Google Discover and Google News.
7. Local Business Knowledge Panel Card
Business panels may have a lot of functionality and interactivity with the right markup and optimizations.
Customers can not only locate your address, phone number, and hours of operation without going to your website, but they may also be able to book a table, place an order, or schedule an appointment.
As more important information is added to your panel, it grows, making it nearly impossible to miss on both desktop and mobile.
How to Optimize It?
Expand your panel as much as feasible by filling up your Google Business Profile (GBP) with detailed, relevant material that will assist searchers in making an informed choice about your company.
Monitor your GBP dashboard and respond to people who post reviews, ask questions, or generally try to communicate with your company on a frequent basis.
To avoid a bad searcher experience (such as pointing someone
to a closed location) and eroding search engine confidence in your brand, keep
all information up to date.
8. Event Rich Result
When you use Event Structured Data to mark up your event pages, this information appears in Google Search and Maps results.
Users may also filter by date and click through to discover additional events.
How to Optimize It?
Use Google's Data Highlighter for a single event or a few on your website.
Use the appropriate Events markup.
9. Review Snippet
Google may augment your rich result with a review excerpt or an average aggregate rating score if it discovers the right markups for reviews.
Books, local companies, movies, music, goods, and recipes are now included in this rich search result category.
How to Optimize It?
Whether you want to add a basic review or integrate a review into another schema, follow Google's optimization requirements.
Add ratings to your reviews or aggregate ratings using the org type's review attribute.
10. Logo In Knowledge Panel & Search
Make sure your logo displays on your business panel and in Search at all times to reinforce your identity.
How to Optimize It?
Use a logo with a minimum size of 112 × 112 pixels in.jpg,.png, SVG, or WebP format.
Make sure the picture URL can be crawled and indexed.
Use the appropriate markup.
Overall Best Practices for Optimizing Rich Search Results
- Follow the structured data rules from Google. They value your cooperation, as indicated by their guide, which is named (you guessed it): Follow the guidelines for structured data.
- If you're just starting started, Google's Structured Data Codelab allows you to explore with a variety of structured data formats in a safe, educational setting.
- To test if your website supports rich results and obtain ideas on how to improve, use Google's Rich Results Test.
- Resolve errors and prevent shady activity like marking up stuff that isn't visible to consumers to avoid being labelled as a structured data spammer by Google.
- Run Google's Rich Result Status Report after you've completed the implementation and on a frequent basis as you continue to improve your site's content. You'll learn which rich results Google was able to read from your site and how to resolve rich result issues. After you've resolved any issues, you may request a re-crawl.
- These are just a handful of the most popular methods for obtaining numerous Page 1 results. There are lots more, particularly when it comes to vertical-specific findings.
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